As a buyer, you are the most targeted group of individuals on LinkedIn. Filtering your feed is important in order to receive relative content. Many sales brokers post their listings in hopes of attracting the right buyer. Mortgage brokers also tend to post deals they’ve closed to engage potential clients. You may see something that sparks your interest, and the information is fed to you instead of proactively searching for the right deal.
Similarly, Eastern Union built a dashboard into their app, mirroring this concept. A buyer simply enters his criteria into his profile, and receives new listings daily from a database of over 5,000 brokers customized to his requirements, eliminating the need to hunt down the right property.
Optimizing your profile is a controversial topic for buyers. Having a well-padded profile makes it easier for sales and mortgage brokers to target you as an owner, which can be beneficial, but may clog your feed and messages. That is why filtering is so important, because you can make it easy for people in the industry to find and connect with you, while still maintaining the power to choose who you want to hear from.