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Eastern Union Funding's Equity Division Shifts Into Higher Gear as Investors Flock To Opportunities Offered by Clients

Wednesday, October 21, 2015

750th investor validated and approved for program, speed exhibited by 48 hour closing

750th investor validated and approved for program, speed exhibited by 48 hour closing

Eastern Union Funding, a top-10 commercial real estate debt brokerage, has now vetted and approved 750 investors for its fast growing equity division. The division uniquely screens its user base heavily before introducing investors to clients offering investment opportunities in their real estate deals.

On the heels of this announcement came another punctuation mark on the impressive strides taken by the equity division. In the 11th hour before a scheduled closing, a partnership fell through the cracks on Monday, leaving an Eastern Union client with a $400k hole in his capital stack.

Tapping into this database of investors, Managing Director of Equity Placement Marc Belsky scoured the system and rapidly found possible investors with the interest, skill, and ability to move quick enough to close on this deal.  

This was made possible by a thorough vetting process and what is now a robust population of investors seeking such deals - even when the pace has daunting implications. Belsky, who at times draws comparisons between crowdfunding and his work with Eastern, and his counterparts say the success of division hinges on vetting the right investor over adding more investors..

“We found out early on to scale back on the numbers game mentality,” said Joshua Novoseller, Director of Investors Relations. “By harnessing that energy on creating the right relationships between investors and real estate professionals, production is exceeding our clients’ expectations. People love that we screen, and harnessing our energy towards that process leads to the highest volume of quality deals.”

Under Eastern Union’s crystallized model, investors submit their criteria for deals in which they’d consider a stake, and are only notified when an Eastern client is raising money for an acquisition that matches the investor’s specific taste. Since opening in May, the equity division has established a nationwide presence, making introductions for potential investment opportunities in Arizona, Maryland, New York, California, Texas, Florida, and New Jersey.

On passing the 750-investor marker, Belsky said, “this proprietary database is quickly becoming a powerful tool for both our brokers and their clients. The larger it grows, the more demand we see for access to it.”

The equity division is one of several major initiatives launched by Eastern Union recently. The company also capped its fees at $135,000 for all stabilized transactions in July.

About Eastern Union Funding: Founded in 2001, Eastern Union Funding is a top 10 commercial mortgage brokerage, according to Mortgage Bankers Association’s annual survey, and one of the top 50 fastest growing companies in NYC, as reported by Crain's New York Business the past two years straight. A trusted advisor to its clients and innovation leader in the commercial mortgage marketplace, Eastern Union caps its fees at $135k and closes an average of $3 billion in annual transaction volume nationwide. The firm’s sophisticated debt solutions are complemented by a one-of-a-kind Equity Division. Eastern Union is headquartered in New York, with offices in New Jersey, Maryland and Israel. For more on the country’s most trusted commercial mortgage brokerage visit www.easternuc.com.

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